—— /work selected engagements
Results, not
case study theater.
Every number here comes from a real account we've run. Brands are anonymized because that's what most of our clients prefer — named references surface on the first call.
01 Ecommerce · Beauty
$80k → $420k/mo
at hold-CAC · 6 months
$80k–$420k/mo MetaMeta AdsCreativeAttribution
- 5.2× monthly Meta spend at hold-CAC
- 34 legacy campaigns consolidated into 7 working structures
- Creative output 3.5×
- 14-day blended attribution replaces platform ROAS
6 months · 2024 read case →
02 Ecommerce · Supplements
$1.4M net-new spend unlocked
10 weeks · 2024
$60k–$140k/mo MetaMeta CAPIIncrementalityWarehouse attribution
- Meta / actual ROAS drift -82%
- $1.4M net-new paid spend unlocked after CFO pushback
- Server-side CAPI + Shopify order dedupe shipped
- 8-week geo-holdout proves Meta incrementality, not platform data
10 weeks · 2024 read case →
03 Ecommerce · Apparel
-91% campaigns, +2.1× revenue
90 days · 2024
$60k–$140k/mo MetaMeta AdsAdvantage+ ShoppingCreative
- 47 active campaigns → 4 working structures
- Revenue 2.1× in 90 days
- CAC down 34%
- Dynamic exclusions against purchasers via Advantage+ Shopping
90 days · 2024 read case →
04 Ecommerce · Home & Lifestyle
-58% CAC, 4.1× creative volume
4 months · 2024/25
$40k–$120k/mo MetaMeta AdsCreative productionScripted UGC
- Creative volume 4.1× — from 4–6/mo to 5–8/week
- Meta CAC -58%
- Ad-to-launch cycle: 12 days
- 6-category hook framework kills the lookalike-dead-ad pattern
4 months · 2024/25 read case →
05 Ecommerce · Subscription
-38% CAC, 2.4× spend
90 days · Q2 2024
$50k–$120k/mo Meta + GoogleMeta AdsGoogle AdsAttribution
- CAC -38% in 90 days
- Spend 2.4× at improved payback
- Blended ROAS +62%
- 90-day cohort payback replaces platform ROAS in the dashboard
Q2 2024 · 90 days read case →
06 Ecommerce · Premium gifting
3.8× Q4 spend, +22% margin
14 weeks · Oct–Jan 2024/25
$100k–$380k/mo Meta (Q4 peak)Meta AdsGoogle AdsCreative production
- Q4 spend 3.8× without margin compression
- Contribution margin +22%
- Q1 carryover CAC held flat — no post-Q4 hangover
- 14 net-new creative variants ready before Oct 1
Oct–Jan 2024/25 · 14 weeks read case →
07 Ecommerce · Kids subscription
64k customers, -41% CAC
Rolling · 2024–25
$20k–$80k/mo Meta + GoogleMeta AdsGoogle AdsLanding page rebuild
- Listicle LP converts 4.8× vs stock PDP
- 64k customers acquired at target CAC
- Meta CAC -41%
- Media mix moved to first-order profitability, not 6-mo LTV projections
Rolling · 2024–25 read case →