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Every number below comes from a real account we ran. Brands are anonymized under NDA — named references come out on the first call.

  1. Ecommerce · Beauty 6 months · 2024
    $80k → $420k/mo at flat blended CAC
    • 5.2× monthly Meta spend at flat CAC
    • 34 legacy campaigns consolidated into 7 working structures
    • Creative output 3.5×
    Read the full breakdown
  2. Ecommerce · Supplements 10 weeks · 2024
    $1.4M net-new spend unlocked measurement rebuilt, CFO argument settled
    • Meta / actual ROAS drift −82%
    • $1.4M net-new paid spend unlocked after CFO pushback
    • Server-side CAPI + Shopify order dedupe shipped
    Read the full breakdown
  3. Ecommerce · Apparel 90 days · 2024
    −91% campaigns, +2.1× revenue the learning phase finally unlocked
    • 47 active campaigns → 4 working structures
    • Revenue 2.1× in 90 days
    • CAC down 34%
    Read the full breakdown
  4. Ecommerce · Home & Lifestyle 4 months · 2024/25
    −58% CAC, 4.1× creative volume 5–8 ads shipped weekly, against hypotheses
    • Creative volume 4.1× — from 4–6/mo to 5–8/week
    • Meta CAC −58%
    • Ad-to-launch cycle: 12 days
    Read the full breakdown
  5. Ecommerce · Subscription Q2 2024 · 90 days
    −38% CAC, 2.4× spend cohort payback replaced platform ROAS
    • CAC −38% in 90 days
    • Spend 2.4× at improved payback
    • Blended ROAS +62%
    Read the full breakdown
  6. Ecommerce · Premium gifting Oct–Jan 2024/25 · 14 weeks
    3.8× Q4 spend, +22% margin Q4 scale without the January hangover
    • Q4 spend 3.8× without margin compression
    • Contribution margin +22%
    • Q1 carryover CAC held flat — no post-Q4 hangover
    Read the full breakdown
  7. Ecommerce · Kids subscription Rolling · 2024–25
    64k customers, −41% CAC a listicle LP replaced the stock PDP
    • Listicle LP converts 4.8× vs stock PDP
    • 64k customers acquired at target CAC
    • Meta CAC −41%
    Read the full breakdown

Results from specific engagements. Every account starts with an audit because outcomes depend on your product, margins, and creative.

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