Reported Meta ROAS ≠ bank account
Platform says 4.2×. Shopify says 1.8× blended. Your CFO wants one number and you can't give it. This is iOS 17 and bad attribution — fixable in weeks, not quarters.
Cut the noise. Scale the signal.
For eComm brands serious about revenue — not platform reports. We run Meta end-to-end: strategy, creative, scaling. Every dollar tracked to your bank account, not Meta's dashboard.
Trusted by Jurassic World Store & Membox Beauty + 90 eComm brands
✓ 7-day written audit, free
· ✓ No lock-in contracts
· ✓ Senior replies in 24h
● avg CAC –38% ● avg ROAS 2.1× ● creative velocity 4.8× ● senior-only team · capped at 5 clients
$90M+
eComm spend managed
across Meta accounts, 2019–2026
90+
eComm brands grown
beauty, supplements, fashion, home, subscription
2.4 yrs
average client tenure
retention speaks louder than pitch decks
$1.1M
peak monthly budget
single account · quality over volume
why we're different
Operators, not account managers.
Every agency says "senior team." Here's what that actually means at 9am Monday.
Typical agency
CTN
Junior manages day-to-day after the pitch
Senior operator on your account every single day
4 creatives a month — same angles recycled
30+ tested angles, shipped in under 14 days
Meta dashboard ROAS that doesn't match the bank
Blended ROAS reconciled to your Shopify backend
20+ clients per manager, your account gets scraps
Hard cap at 5 clients — we turn down work when full
Monthly QBR deck explaining last month's mistakes
Daily account touches. Fixes in progress, not in slides
the problem
If any of this sounds like your Monday morning,
you're not alone.
Every DTC founder spending $30K+/mo on Meta has lived this. It's not because you're doing it wrong. It's because the old playbook stopped working in 2023 and most agencies are still running it.
Weekly check-ins, monthly reports, zero movement
The same three campaigns have run all quarter. Your media buyer "tests" something new every Monday — but CAC keeps creeping 3% a month. Daily touches solve this. Weekly check-ins never will.
Creative fatigues in 2 weeks. Refresh cycle takes 6.
Top DTC brands in 2026 ship 30+ new angles a month. You ship 4. The math isn't on your side. We build a creative engine that makes velocity operational, not heroic.
You're paying senior rates for junior work
The partner pitched you. A two-year-old media buyer runs your account. The QBR dresses up their mistakes in 40 slides. If that sounds familiar — that's the exact gap we built this studio to close.
Spend plateau: $100K/mo looks like a ceiling
You tried scaling. Either CAC blew up or new spend didn't find new buyers. The unlock isn't more budget — it's net-new angles, fresh audiences, and a campaign structure that stops cannibalizing itself.
You can't say which $10K of spend actually earned revenue
Without blended attribution, you're scaling by platform signal — and Meta is optimizing for its own metric, not yours. We build measurement that reconciles to the shop backend. No more vibes-based scaling.
68%
of Meta spend in the average account we audit isn't driving incremental revenue
3.2×
gap between reported Meta ROAS and blended ROAS, month 2 onward
14 days
average time from audit start to first actionable dollar-impact win
what we do
We run Meta.
The rest is what makes it work.
01
Meta Ads at scale
Full-funnel media buying that compounds — accounts from $2K to $1.1M/mo, handled.
- Campaign architecture that survives iOS and algorithm shifts
- 30+ tested angles per month — creative velocity made operational
- Daily touches, weekly scaling decisions, zero 40-slide QBRs
- Attribution reconciled to the bank account, not dashboard theater
↗ avg result: CAC –38%, ROAS 2.1×
Scale my Meta → 02
Creative Velocity
The creative IS the targeting. Ship 30+ angles a month, not 4.
- Hook frameworks mined from your actual customer reviews
- UGC + founder-video scripts, briefed, directed, shipped
- Competitor angle library updated monthly
- Concept → script → live ad in under 14 days
↗ avg result: creative velocity 4.8×
Build my angle engine → 03
Attribution that matches the bank
Measurement you can defend in front of the CFO — not Meta theater.
- Meta CAPI + server-side events, deduped against Shopify orders
- Blended ROAS reconciled to shop backend, not platform signal
- Incrementality testing where the math actually matters
- BigQuery warehouse attribution when scale demands it
↗ avg result: 3.2× reporting→actual ROAS gap closed
Fix my measurement → Also: Google, TikTok, LinkedIn, and retention — when they're earning the budget. Never to pad the retainer.
selected work
Results, not case study theater.
All figures real, brands anonymized at client request. Named references available in the first call.
01 Ecommerce · Beauty
$80k → $420k/mo
at hold-CAC · 6 months
$80k–$420k/mo MetaMeta AdsCreativeAttribution
- 5.2× monthly Meta spend at hold-CAC
- 34 legacy campaigns consolidated into 7 working structures
- Creative output 3.5×
- 14-day blended attribution replaces platform ROAS
6 months · 2024 read case →
02 Ecommerce · Supplements
$1.4M net-new spend unlocked
10 weeks · 2024
$60k–$140k/mo MetaMeta CAPIIncrementalityWarehouse attribution
- Meta / actual ROAS drift -82%
- $1.4M net-new paid spend unlocked after CFO pushback
- Server-side CAPI + Shopify order dedupe shipped
- 8-week geo-holdout proves Meta incrementality, not platform data
10 weeks · 2024 read case →
03 Ecommerce · Apparel
-91% campaigns, +2.1× revenue
90 days · 2024
$60k–$140k/mo MetaMeta AdsAdvantage+ ShoppingCreative
- 47 active campaigns → 4 working structures
- Revenue 2.1× in 90 days
- CAC down 34%
- Dynamic exclusions against purchasers via Advantage+ Shopping
90 days · 2024 read case →
04 Ecommerce · Home & Lifestyle
-58% CAC, 4.1× creative volume
4 months · 2024/25
$40k–$120k/mo MetaMeta AdsCreative productionScripted UGC
- Creative volume 4.1× — from 4–6/mo to 5–8/week
- Meta CAC -58%
- Ad-to-launch cycle: 12 days
- 6-category hook framework kills the lookalike-dead-ad pattern
4 months · 2024/25 read case →
05 Ecommerce · Subscription
-38% CAC, 2.4× spend
90 days · Q2 2024
$50k–$120k/mo Meta + GoogleMeta AdsGoogle AdsAttribution
- CAC -38% in 90 days
- Spend 2.4× at improved payback
- Blended ROAS +62%
- 90-day cohort payback replaces platform ROAS in the dashboard
Q2 2024 · 90 days read case →
06 Ecommerce · Premium gifting
3.8× Q4 spend, +22% margin
14 weeks · Oct–Jan 2024/25
$100k–$380k/mo Meta (Q4 peak)Meta AdsGoogle AdsCreative production
- Q4 spend 3.8× without margin compression
- Contribution margin +22%
- Q1 carryover CAC held flat — no post-Q4 hangover
- 14 net-new creative variants ready before Oct 1
Oct–Jan 2024/25 · 14 weeks read case →
07 Ecommerce · Kids subscription
64k customers, -41% CAC
Rolling · 2024–25
$20k–$80k/mo Meta + GoogleMeta AdsGoogle AdsLanding page rebuild
- Listicle LP converts 4.8× vs stock PDP
- 64k customers acquired at target CAC
- Meta CAC -41%
- Media mix moved to first-order profitability, not 6-mo LTV projections
Rolling · 2024–25 read case →
the studio
A senior team.
Not a staffing org chart.
Cut The Noise is a senior-only Meta Ads studio. We built it because we watched too many DTC founders pay senior rates for junior work — the partner pitches the deal, a 2-year-old media buyer runs the account, the QBR explains their mistakes in polished slides.
We don't scale by adding people. We scale by keeping the list tight — 3–5 active clients, every one getting daily senior touches. When we're full, we tell you before you sign. The operator on your intro call is the operator opening your Ads Manager at 9am Monday.
01
Senior-only team
No juniors, no account managers, no handoffs. The operator on your intro call is the one making optimization decisions Monday morning.
02
Capped client list
3–5 active engagements at any time. If we're full, we tell you before we sign — not after. Attention is a non-renewable resource.
03
Evidence over opinion
We run geo holdouts, incrementality tests, and cohort payback analysis. Every scale decision is traceable to a number you can defend.
04
Measurement you own
Meta CAPI, server-side events, warehouse attribution. If we ever part ways, the measurement stack stays with you. Most agencies won't do that.
We'd rather do exceptional work for 3 clients than average work for 30. — Cut The Noise, founding principle
what happens when you click "get free audit"
Your free audit,
in 7 days flat.
Skip the discovery call theater. Grant read-only access to your Meta BM and GA4. A senior operator does the actual work for a week. You get a 10–15 page document — every dollar of waste priced, every scaling opportunity ranked. Keep it whether you hire us or not.
- Day 0
30-min intro call
You tell us what's broken. We tell you honestly if we can fix it, and what it'll cost. No sales pressure. If we're not a fit, we'll name an agency that is.
- Day 1
BM + GA4 access
You grant Meta Business Manager analyst access and GA4 view-only. Three minutes. Nothing is touched, nothing is changed. We only read.
- Days 2–6
Teardown — we do the work
We audit campaigns, creative fatigue curves, attribution gaps. Rank every waste hypothesis by dollar impact. No outsourcing — the senior operator on your account does this personally.
- Day 7
Written diagnostic
10–15 page PDF delivered. 30-min walkthrough call if you want it. Everything is yours to keep — whether you hire us or run it in-house.
●●● no obligation
Two slots open for Q2 2026. The audit is always free — we only earn once we've proven on paper that the rebuild pays for itself.
fit
We're not for everyone.
Here's who this works for.
This is for you if…
- You spend $5K–$300K/month on Meta and want it to compound, not just maintain
- You've tried 1–2 agencies and felt the quality gap between pitch and execution
- You want a senior operator who actually touches the ad account every day
- You're post-PMF — the product sells, you want it to sell more
- You value honest metrics over polished dashboards
This is NOT for you if…
- You spend under $5K/month on Meta — the retainer math doesn't work for either of us
- You're pre-PMF and hoping ads will find your market
- You want a team of 8 on your account and a 40-slide QBR every quarter
- You sell a $12 impulse product — Meta CPMs will eat this economics alive
- You want a vendor that says yes to everything
If you're not in the left column, we'll tell you on the first call — and send you somewhere better.
the method
The Signal Loop™
Our 4-phase system for rebuilding Meta accounts so spend compounds. Built on $90M+ of Meta spend across 60+ DTC brands, refined every time a platform or attribution shift breaks the old playbook. Phase 04 doesn't end — it loops back to 02 as markets shift.
- 01 week 1
Audit Find the signal.
We read the account like operators, not reporters. Campaign structure, creative fatigue curves, attribution gaps, waste hypotheses ranked by dollar impact. You get a 10–15 page written diagnostic — what's leaking, what's working, what the first 90 days of a rebuild would look like.
↳ 10–15 page written diagnostic, delivered 7 days after access is granted.
- 02 days 1–30
Rebuild Cut the noise.
Kill the zombie campaigns. Rebuild the structure around what's actually converting. Fix attribution so the dashboard matches the bank.
↳ New campaign architecture, creative testing grid, CAPI + server-side tracking fixed.
- 03 days 30–90
Scale Amplify what works.
Weekly scaling decisions, not monthly reports. Budget reallocation toward the 3–5 angles that earn it. Creative velocity kept high enough that fatigue never compounds.
↳ Weekly scaling decisions, fatigue management, 30+ tested angles per month.
- 04 day 90 →
Compound Own the system.
Markets shift every quarter. iOS ships an update, a competitor lands a big angle, a creator trend flips — the Loop handles it. The account compounds because the system does — not because one tactic got lucky last month.
↳ Quarterly roadmap, account health review, loop back to Phase 02 as the market shifts.
honest answers
Questions you're actually asking.
What's the minimum Meta spend to work with you?
$5K/month on Meta is the floor. Below that, the retainer economics don't work for either of us. If you're under, we'll send you a free playbook and a shortlist of smaller shops that handle that budget well.
How do you charge?
Monthly retainer starting at $2.5K/mo, plus a small percentage of Meta spend over a threshold we set together. Retainer covers the work. Percentage rewards scaling. No setup fees, no 12-month lockups. Written scope before we start, 3-month minimum to fair-test the Signal Loop.
How big is the team, really?
Senior-only, by design. We cap the active client list at 3–5. Every account gets a named senior operator plus backup — no junior shadow, no account manager layer. If we're at capacity when you reach out, we tell you before we sign, not after. That's the whole point of a small, senior team: capacity is visible, not buried under a staffing chart.
How quickly can we expect results?
Within 90 days most accounts see measurable improvement — CPA down, ROAS up, attribution finally matching the bank. The Signal Loop is built to compound, so month 4–12 is where the real gain lives. If you're looking for a 30-day miracle, we'll tell you on the first call that's not what we do.
Do you create the ad creative?
We own creative strategy — angles, hooks, scripts, the testing grid. We partner with trusted editors and UGC producers for production. You get one brief per angle, one production partner, one point of contact. Never a creative agency handoff where nobody owns the outcome.
Who are we actually working with?
The operator on the pitch is the operator in your ad account the next morning. Every call, every Slack message, every campaign edit — no junior shadow, no account manager layer. If that sounds too small for your brand, we're probably not the right fit — a good thing to find out on the first call.
How is this different from bigger growth agencies?
The bigger agencies pitch with a senior and deliver with a junior — that's the business model. We don't scale by adding people. We keep the client list small enough that every account gets a senior touch every day. If you need a team of 15 working across 12 channels, we're the wrong shop. If you want a senior operator running Meta end-to-end, this is it.
What's the minimum engagement length?
Three months. That's the shortest window where the Signal Loop can actually run end-to-end — audit, rebuild, scale, first compound. No 12-month lockups. You can leave after month three with 30 days notice.
—— your next step
Know what your Meta
account is actually
losing.
One document. Every dollar of waste in your Meta account, priced and prioritized. A 90-day rebuild plan if the numbers justify it — and an honest "this isn't your problem" if they don't.
Get Your Free Growth Audit
→
2 slots · Q2 2026 · EU / UA / US time zones